While working on the renewal for YogicArts for founder Duncan Wong, I also created a new logo and symbol. I thought it would be interesting to work with calligraphy, picking up elements from many versions of the same writing, but in the end I used the base of one piece of writing only. I uploaded the scanned version into Adobe Illustrator, tweaking as necessary. Being used for different media all over the world, the new logo was first revealed at yogicarts.com.
I was also part of the overall website renewal going on at the same time, taking on the desig. It underwent quite radical changes. The previous logo, a helvetica based emblem with a very orderly impression, made people aware of the workshops but not of Duncan’s character. His fun classes and uniqueness as well as his cultural mix. The new symbol is made to convey his atmosphere of disregard of any boundaries.