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Poster design for NHK Chiba radio program
For this promotional billboard for NHK Chiba FM radio outside NHK Chiba headquarters, we had the opportunity to use the full board for our poster. Using clear and minimal communication, we were able to make the poster’s message visible even to passengers on the nearby Monorail.
Given its proximity to the capital, NHK Chiba doesn’t operate its own television broadcast system. However, the station possesses an extremely valuable resource in its radio broadcasts, which deliver key local information throughout the day. The radio station is an absolutely vital source of information in cases of emergency, which is the message we aimed to communicate to as many people as possible through our design.